The communication team is responsible for using corporate communications tools to profile the work of the HSRC and its researchers on public communication platforms: the media, website, social media and other digital channels. The impact and value of the work of the team can be measured using the advertising value equivalent figures (obtained from media monitoring reports), the reach of a particular platform (obtained from its viewership, readership, listenership and engagement figures). The team is also the custodian of the HSRC’s brand and is responsible for ensuring the application and alignment with the Council’s corporate identity.