Eskort advert: Making adoptees the butt of a tone-deaf 'satirical' ad leaves a bad taste
CATEGORY: General
DATE: 18 May 2021
AUTHOR: Daily Maverick
DATE: 18 May 2021
AUTHOR: Daily Maverick
How did Eskort, a major household brand, priding itself on its positioning as a wholesome, family-oriented company, react when accused of ‘othering’ adopted children? Instead of withdrawing its advert, and apologising publicly to the adoption community, it trivialised their concerns. This in a country where adoption is under threat and the lack of acceptance of adoptees an ongoing source of pain.
In Connected Lives, Nolwazi Mkhwanazi & Lenore Manderson (Editors). HSRC Press. Cape Town, South Africa.)
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