Research data
The HSRC Research Data Service provides a digital repository facility for the HSRC's research data in support of evidence based human and social development in South Africa and the broader region. Access to data is dependent on ethical requirements for protecting research participants, as well as on legal agreements with the owners, funders or in the case of data owned by the HSRC, the requirements of the depositors of the data. We facilitate data use by preparing comprehensive metadata and disseminating data and related documents to appropriate target audiences. Data sharing is subject to an End User License agreement. Data sets from the following projects have been curated and are available for use:
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Research data: ADVERTISING INDUSTRY
2015 Content analysis of food advertising strategies and ethical implications on South African television
The study aimed to investigate strategies and ethical implications of food advertising in South African television. The sample included 343 ...
2008 The "third arm": new forms of paid-for content in the South African print media
In South Africa and globally, there is an ongoing critique of commercial media's relationship with advertising interests and a concern that ...
2008 Surveys and supplements
As print publications battle for profitability within the business cycle, there is growing pressure to appeal more directly to advertisers, ...
2007 Advertising in the news: paid-for content and the South African print media
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability,...