Event marketing
SOURCE: Event management: a professional and developmental approach
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2004
TITLE AUTHOR(S): N.Shukla, N.Nuntsu
SOURCE EDITOR(S): D.Tissiopoulos
KEYWORDS: EVENT MANAGEMENT, MARKETING
DEPARTMENT: Public Health, Societies and Belonging (HSC)
Print: HSRC Library: shelf number 3528
HANDLE: 20.500.11910/7074
URI: http://hdl.handle.net/20.500.11910/7074
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2004
TITLE AUTHOR(S): N.Shukla, N.Nuntsu
SOURCE EDITOR(S): D.Tissiopoulos
KEYWORDS: EVENT MANAGEMENT, MARKETING
DEPARTMENT: Public Health, Societies and Belonging (HSC)
Print: HSRC Library: shelf number 3528
HANDLE: 20.500.11910/7074
URI: http://hdl.handle.net/20.500.11910/7074
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event.-
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