The third arm: new forms of 'paid-for' content in the South African print media and the implication for media credibility and journalistic practice
PUBLICATION YEAR: 2006
TITLE AUTHOR(S): A.Hadland
KEYWORDS: ADVERTISING INDUSTRY, JOURNALISM, MEDIA SECTOR
Print: HSRC Library: shelf number 4266
HANDLE: 20.500.11910/6380
URI: http://hdl.handle.net/20.500.11910/6380
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
It has been argued that commercialism poses one of the gravest challenges to the autonomy and integrity of the South African media in the post 1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising in particular, developing the kind of content that advertisers most desire. These included niched supplements, special sections and advertorial pages and surveys. But. Along with growing their 'paid-for' content, many publications appear to be failing to signal adequately when content has been paid for by advertisers and when it was not. This paper identifies the development of a third arm, a new trend in paid-for content in the SA print media. Through a case study of independent newspapers special projects divisions, a review of the literature and a focus group element, this paper examines the shape and possible implications of this new trend.-
Related Research Outputs:
- The "third arm": new forms of paid-for content in the South African print media
- The last word: looking for a new South African journalism: is the next generation ready for the challenge?
- Advertising in the news: paid-for content and the South African print media
- A free press stands between the government and an abuse of its powers
- Alcohol, movies and adolescents
- An evaluation of the core courses of the Institute for the Advancement of Journalism (IAJ)
- Environmental education, ethics and action in southern Africa
- Constructions of whiteness, gender, class and sexuality in South African English-medius men's and women's magazines
- The development and current state of the South African local media sector: the people's voice
- Garden of Eden in genome shock: the challenge of popularising genomics in Africa through the media
- Mandela's poison chalice: the crisis of South African print journalism in the post 1994 democratic era
- A history of media policy in South Africa
- The people's voice: the development and current state of the South African media sector
- The people's voice: the development and current state of the South African small media sector
- 'Nothing without us': disability inclusion and the South African mass media
- Black journalists embracing culture of celebrating ignorance
- Changing the fourth estate: essays on South African journalism
- The world paper famine and the South African press 1938-1955
- Re-visioning television: research on the policy, strategy and models for the sustainable development of community television in South Africa
- The people's voice: the development and current state of the SA small media sector