Alcohol advertising, movies and adolescents
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2008
TITLE AUTHOR(S): A.Bhana
KEYWORDS: ADOLESCENTS, ADOLESCENTS, ADVERTISING INDUSTRY
Print: HSRC Library: shelf number 5557
HANDLE: 20.500.11910/5137
URI: http://hdl.handle.net/20.500.11910/5137
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
A growing body of research shows a strong association between alcohol advertising and alcohol use among youth. The findings consistently demonstrate that exposure to alcohol advertising is associated with current and later alcohol consumption, including positive beliefs about alcohol use and future intention to alcohol use.-
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