Television advertising to children: ethical considerations with regard to advertising of unhealthy foods and drinks
OUTPUT TYPE: Policy briefs
PUBLICATION YEAR: 2014
TITLE AUTHOR(S): N.P.Steyn, Z.Mchiza, Z.Abrahams, N.Temple
KEYWORDS: ADVERTISING INDUSTRY, CHILDREN, FOOD AND BEVERAGE SECTOR, TELEVISION
Print: HSRC Library: shelf number 8193
HANDLE: 20.500.11910/2456
URI: http://hdl.handle.net/20.500.11910/2456
PUBLICATION YEAR: 2014
TITLE AUTHOR(S): N.P.Steyn, Z.Mchiza, Z.Abrahams, N.Temple
KEYWORDS: ADVERTISING INDUSTRY, CHILDREN, FOOD AND BEVERAGE SECTOR, TELEVISION
Print: HSRC Library: shelf number 8193
HANDLE: 20.500.11910/2456
URI: http://hdl.handle.net/20.500.11910/2456
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
This policy brief deals with the issue of television advertising of food products to children in South Africa. During 2012, a study was undertaken by the Human Sciences Research Council (HSRC), the South African Medical Research Council (MRC) and the University of Athabasca in Canada to examine the extent of television advertising of food products to children by the SABC across its four television broadcasting stations. The study evaluated the number and type of food products advertised in order to determine whether children were being exposed to unhealthy food and beverage advertising.-
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