A study of food advertising in magazines in South Africa
SOURCE: Journal of Hunger & Environmental Nutrition
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2016
TITLE AUTHOR(S): Z.Abrahams, N.J.Temple, Z.J.Mchiza, N.P.Steyn
KEYWORDS: ADVERTISING INDUSTRY, FOOD AND BEVERAGE SECTOR, FOOD AND NUTRITION, HEALTH, MAGAZINES
Print: HSRC Library: shelf number 9438
HANDLE: 20.500.11910/10276
URI: http://hdl.handle.net/20.500.11910/10276
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2016
TITLE AUTHOR(S): Z.Abrahams, N.J.Temple, Z.J.Mchiza, N.P.Steyn
KEYWORDS: ADVERTISING INDUSTRY, FOOD AND BEVERAGE SECTOR, FOOD AND NUTRITION, HEALTH, MAGAZINES
Print: HSRC Library: shelf number 9438
HANDLE: 20.500.11910/10276
URI: http://hdl.handle.net/20.500.11910/10276
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
Little is known about food advertising in the print media in South Africa or other developing countries. We investigated the extent to which different ethnic population groups of South Africa are exposed to magazine advertising for food and beverages. Five different magazines (n = 162 issues) with the most adult readers were assessed. We identified 959 food-related advertisements. These were for food and beverages (80.9%), dietary supplements (10.4%), and slimming products (8.7%). Of the 658 advertisements for specific food and beverages, most (59.3%) were for unhealthy foods. Numerous cases of misleading health/nutrition claims were seen. Government interventions are required to reduce the advertising of unhealthy food-related products and to curb misleading advertising.-
Related Research Outputs:
- The relationship between strength measurements and anthropometric indicators (BMI and skonfold thickness) in Ellisras rural adolescents aged 9-15 years: Ellisras longitudinal study
- Maternal and child undernutrition: consequences for adult health and human capital
- HealthKick: a nutrition and physical activity intervention for primary schools in low-income settings*
- Socio-economic, health and nutrition survey in the Lesotho Highlands Water Project areas: Volume 1: main report
- Editorial: does dietary knowledge influence the eating behaviour of adolescents?
- Socio-economic, health and nutrition survey in the Lesotho Highlands Water Project areas: methodology report
- Socio-economic, health and nutrition survey in the Lesotho Highlands Water Project areas: literature review of selected aspects of the Lesotho Highlands Water Project
- Socio-economic, health and nutrition survey in the Lesotho Highlands Water Project areas: annotated bibliography
- Socio-economic and epidemiology survey in the upstream areas of LHWP Phase 1 dams: Volume 3: nutrition and health findings
- Price and availability of healthy food: a study in rural South Africa
- Characteristics and factors influencing fast food intake of young adult consumers in Johannesburg, South Africa
- The cost of a healthy diet: a South African perspective
- Cost of a healthy diet: most South Africans cannot afford to eat well
- How diverse is the diet of adult South Africans?
- What's in the lunchbox?: dietary behaviour of learners from disadvantaged schools in the Western Cape, South Africa
- Micronutrient supplementation for critically ill adults: a systemic review and meta-analysis
- Food on the table and disease at the door: insights from low-income countries and regions for measuring innovation
- Who is the nutrition workforce in the Western Cape?
- Street foods and fast foods: how much do South Africans of different ethnic groups consume?
- How diverse are our diets?