Exhibitions, expositions and fairs

SOURCE: Events management: a developmental and managerial approach
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2011
TITLE AUTHOR(S): J.Knocker, H.Pell, D.Tassiopoulos
SOURCE EDITOR(S): D.Tassiopoulos
KEYWORDS: EVENT MANAGEMENT, EXHIBITIONS
DEPARTMENT: Public Health, Societies and Belonging (HSC)
Print: HSRC Library: shelf number 7281
HANDLE: 20.500.11910/3400
URI: http://hdl.handle.net/20.500.11910/3400

If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.

Abstract

Worldwide, exhibitions are growing in numbers as well as in importance, as they effectively become a temporary shop window for different industries. The reason for that growth of the industry is due to the unique feature of catering to the various sense of touch, taste, sight and sound in a manner that no other medium can achieve. As a marketing platform, there is the added benefit of delivering measurable objectives to give immediate feedback to sellers and buyers alike. Exhibitions are not only for product display, they are a place of learning, for customer interaction, and for the exchange of information and ideas. One of their benefits is that they bring people who sell products, systems and services together with buyers and potential buyers who want to buy or learn more about such products. They are used by exhibitors to showcase their companies, their products and their expertise to customers, prospective customers and past customers, and often to the customers of other exhibitors.

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