The economic impact assessment of festivals in Limpopo with specific reference to the 2014 Marula festival
PUBLICATION YEAR: 2014
TITLE AUTHOR(S): S.Ngandu, M.Chitiga-Mabugu, C.Nhemachena, N.Tsoanamatsie, S.Karuaihe
KEYWORDS: FESTIVALS, LIMPOPO PROVINCE, MARULA FESTIVAL, TOURISM
Print: HSRC Library: shelf number 8308
HANDLE: 20.500.11910/2304
URI: http://hdl.handle.net/20.500.11910/2304
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
This study assessed the economic impact of the Limpopo Marula Festival which was held in Ba-Phalaborwa during the month of February 2014. The research project went beyond the traditional economic impact analysis by assessing several aspects of the festival. Traditionally, events impact assessments are generally focused on measuring the demand side of visitor spending and then estimating potential total direct impact. This study went further to assess other aspects of the festival such as the tourism inducing effect, perceptions around the marketing of the event and the possibility of reducing expenditure leakages from the local economy. In South Africa, different types of tourism have developed over the past 10 years. These include event, cultural, adventure, business, sports as well as eco-tourism. Strydom et al. (2006) point out that new festivals are developing annually, as arts/cultural festivals are becoming increasingly popular as a form of event tourism in South Africa. In the face of declining manufacturing, mining and agricultural sectors, Strydom et al. (2006) argue that the tourism industry could speed up economic growth of the country through indirect and induced impacts. This study will estimate these impacts for the local municipality of Ba-Phalaborwa were the 2014 Marula festival took place.-
Related Research Outputs:
- The contribution of the tourism industry to the economy of the Limpopo province: final report
- Unpacking the true potential of Limpopo's tourism industry
- Green Economy practices in the tourism industry: the case of Limpopo province, South Africa
- Exploring community participation in tourism
- A baseline study for the INTAC project covering ten identified pilot sites: summative report
- Nature-based tourism on communal land: the Mavhulani experience
- Visiting friends and relatives (VFR): South Africa's most popular form of domestic tourism
- South Africa and the new tourism
- Contemporary tourism at Dwesa-Cwebe
- Tourism
- Land redistribution for agricultural development: case studies in three provinces: final report, October
- Beating the backlog: meeting targets and providing free basic services
- Incidence and consequences of injury in a sample of a semi-urban and rural population in the Limpopo province, South Africa
- Perceptions of road traffic injury causes and interventions in the Limpopo Province, South Africa: implications for prevention
- Health care-seeking behaviour for child illnesses among rural mothers in South Africa: a pilot study
- The structure of values among Northern Sotho speaking people in South Africa
- The incidence of post-harvest problems among small farmers surveyed in three regions of the Limpopo province
- Community involvement in tourism ventures: a quest for sustainability
- Training primary care nurses to conduct alcohol screening and brief interventions in the Limpopo Province
- Redressing educational inequalities: a classroom perspective