Surveys and supplements
SOURCE: The extraordinary editor: a handbook for South African media leaders
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2008
TITLE AUTHOR(S): L.Cowling, A.Hadland
SOURCE AUTHOR(S): G.Berger, E.Barratt
KEYWORDS: ADVERTISING INDUSTRY, MEDIA POLICY, RESEARCH
DEPARTMENT: Developmental, Capable and Ethical State (DCES)
Print: HSRC Library: shelf number 5688
HANDLE: 20.500.11910/5008
URI: http://hdl.handle.net/20.500.11910/5008
OUTPUT TYPE: Chapter in Monograph
PUBLICATION YEAR: 2008
TITLE AUTHOR(S): L.Cowling, A.Hadland
SOURCE AUTHOR(S): G.Berger, E.Barratt
KEYWORDS: ADVERTISING INDUSTRY, MEDIA POLICY, RESEARCH
DEPARTMENT: Developmental, Capable and Ethical State (DCES)
Print: HSRC Library: shelf number 5688
HANDLE: 20.500.11910/5008
URI: http://hdl.handle.net/20.500.11910/5008
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
As print publications battle for profitability within the business cycle, there is growing pressure to appeal more directly to advertisers, to tailor-make products and deliver audiences in a host of new ways.-
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