Whither the African middle class in an "Africa rising"?
OUTPUT TYPE: Journal Article
PUBLICATION YEAR: 2014
TITLE AUTHOR(S): A.Segobye, A.Sall, R.Maharajh, G.Karuri-Sebina
KEYWORDS: AFRICA, MIDDLE CLASS
DEPARTMENT: Impact Centre (IC), Impact Centre (PRESS), Impact Centre (CC)
Print: HSRC Library: shelf number 8053
HANDLE: 20.500.11910/2662
URI: http://hdl.handle.net/20.500.11910/2662
If you would like to obtain a copy of this Research Output, please contact Hanlie Baudin at researchoutputs@hsrc.ac.za.
Abstract
"Africa rising" is an emerging grand narrative that, whilst occupying the millennial imagination, continues to be the subject of growing media and academic debate. In the "Africa rising" narrative, the African middle class is often brought into the discussion as a growing phenomenon that contributes to, drives and deserves a prosperous Africa. In 2013 alone, the media devoted a significant amount of discussion and praise to the African middle class. This is often accompanied by accounts of their spending capacity and/or appetite for goods, which are indicative of a new and growing market for luxury goods. Some observers, however, have warned against such triumphalist assessments and have pointed to the need for a more grounded and transformational approach to the future prospects of Africa.-
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